The Story Behind the Brand

Co-Founders Sanchez and Jemmima were inspired to build this brand to reflect the life we were created to live. As a former gang member and drug dealer, Sanchez had no idea of his TRUE identity in Christ and lived with the false identity that the world created for him. At the same time, his now wife Jemmima grew up in an abusive household that left physical and emotional scars that have now molded her to be the woman of God she is today. Together, they have worked to help others understand their worth in Christ through their clothing and message. Each design is a reflection of a life experience endured by either Sanchez or Jemmima or sometimes even both.